We expect a kind approach to the dog, based on modern learning theory and ‘canine science’.
We do not have to perform as an ‘alpha’ or as a ‘pack leader’. Instead, we have to know how dogs learn and how they express themselves through their body language. Using this knowledge, and with empathy and experience, a good trainer will guide each dog and owner team according to their individual needs. A trainer is aware that a dog does not learn well when he is intimidated, pressured or made to feel fearful. Furthermore, this treatment can inadvertently lead to negative associations. The trainer will therefore always work in a non-aversive manner i.e. neither intimidating the dog psychologically nor causing him physical pain or discomfort.
The following are explicitly not allowed:
Competent dog trainers…